The recent boom in artificial intelligence (AI) and machine learning has raised concerns that these technologies could be used to influence human behavior and decision making at a subconscious level. Powerful algorithms fueled by massive datasets could enable persuasive architectures and direct brain stimulation techniques to manipulate people's thoughts and actions without their awareness. As we integrate smarter devices into our lives, the line between our inner mental lives and external digital worlds is blurring.
Regulators worldwide are scrambling to get ahead of these issues. The European Union is currently debating regulations on AI's potential to access the subconscious mind as part of its Artificial Intelligence Act. With 95% of brain activity operating below conscious awareness, our subconscious minds represent a major target for those seeking to sway attitudes and choices.
Hot Take:
The EU's proposed AI regulations represent a step in the right direction, but may still leave the door open for exploitation of the subconscious mind. We need strong guardrails to protect the sanctity of human thought as AI capabilities advance. However, the brain remains poorly understood, making robust safeguards difficult to implement. Until we have a clearer grasp of the subconscious and its intricate dance with consciousness, we should err on the side of caution and limit AI's access to our inner mental lives. The risks are simply too great.
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