Google is facing backlash over its recent viral marketing video for its new AI system Gemini. The highly-produced video shows Gemini conversing with a human through voice interactions, responding to drawings and objects in real-time. However, Google has now admitted that parts of the video were faked and edited together, rather than representing genuine AI capabilities.
The Gemini video aims to showcase advanced conversational AI that can understand multimodal inputs like speech, images, and text. In the demo, Gemini narrates the evolution of a drawing, expresses surprise at a toy, and answers natural language questions.
But Google has revealed the video was created using still images, not real-time conversation. The demo prompts were text, not speech. This has raised doubts about Google overpromising Gemini's current skills. The company has faced similar criticism before for exaggerated marketing of its Duplex AI assistant technology.
While Gemini does have strong AI abilities, the doctored video risks misleading viewers about its conversational depth. The lack of transparency highlights lingering challenges in AI marketing and hype. As advanced AI comes online, expectations must be set appropriately to build public trust. But companies also want to generate excitement around new capabilities. Finding the right balance will be key as systems like Gemini are deployed in real-world applications.
Hot Take:
Google's doctored Gemini video highlights the company's eagerness to portray its AI in the best possible light. But misleading marketing risks undermining public trust in AI. Google must focus more on transparently demonstrating real capabilities rather than overpromising. Still, the core AI technology shows promise. With thoughtful communication and measured expectations, Gemini could prove an exciting step forward in multimodal AI.
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